diff --git a/src/subsidy.cpp b/src/subsidy.cpp
--- a/src/subsidy.cpp
+++ b/src/subsidy.cpp
@@ -335,11 +335,16 @@ bool CheckSubsidised(const Station *from
 			Pair reftype = SetupSubsidyDecodeParam(s, 0);
 			InjectDParam(1);
 
+			char *company_name = MallocT<char>(MAX_LENGTH_COMPANY_NAME_BYTES);
 			SetDParam(0, _current_company);
+			GetString(company_name, STR_COMPANY_NAME, company_name + MAX_LENGTH_COMPANY_NAME_BYTES - 1);
+
+			SetDParamStr(0, company_name);
 			AddNewsItem(
 				STR_NEWS_SERVICE_SUBSIDY_AWARDED_HALF + _settings_game.difficulty.subsidy_multiplier,
 				NS_SUBSIDIES,
-				(NewsReferenceType)reftype.a, s->from, (NewsReferenceType)reftype.b, s->to
+				(NewsReferenceType)reftype.a, s->from, (NewsReferenceType)reftype.b, s->to,
+				company_name
 			);
 			AI::BroadcastNewEvent(new AIEventSubsidyAwarded(s - _subsidies));